In this session we will discuss the important relationship between sales, credit and collections. Extending out more credit leads to higher sales but could also put you in a spot where collecting is an issue. Finding a balance between these is key for business owners.

Recorded: May 19, 2020. 2pm EST / 11am PST



Industry Expert

Katie Keich has over a decade of experience and a proven track record. Most recently, she held the role of Vice President, building out a new division for insideARM. Rising from A/R Specialist to Director of Credit & Collections as the organization grew from a franchise with under $5M in revenue to a global logistics organization with $1.5B+ in revenue. Katie was responsible for building the collections department, training sales, and credit associates to work together across the country. She established credit policy, and achieved credit losses at one point of .3% on revenues of $650M, a record unheard of in the B2B space. She is a five-time winner of her organization’s Special Recognition for Outstanding Performance. When she’s not out educating companies on how to reduce their credit losses without sacrificing sales and increased revenues, Katie spends her time with her husband and daughter at home in Pennsylvania. Connect with Katie on LinkedIn


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Brand Engagement, Creditsafe USA

Nathan Kolb brings a deep experience to strategic leadership with a background in sales, marketing, tactical planning and operations, project planning and management, and business developmental growth.